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Communications

The communications department serves DASD's students, staff and community by promoting accurate, timely, transparent communications. The communications team oversees media relations, crisis communications, community relations, website and social media management, and district photography and videography. 

Communications Staff

Director of Communications:
Jennifer Shealy
jshealy@dasd.org
(610) 269-8460, Ext. 11120

Communications Manager
Allison Gangl
agangl@dasd.org
(610) 269-8460, Ext. 11121

Web Content Manager:
Pia DiSanto
pdisanto@dasd.org

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Important Information

COMMUNICATIONS AUDIT

During the 2021-22 school year, DASD collaborated with the Chester County Intermediate Unit (CCIU) to execute a communications audit. The goals of this audit were to:

  1. Provide a comprehensive assessment of current communication efforts and the effectiveness of the overall program
  2. Create a snapshot of current perceptions about DASD schools and the district
  3. Identify gaps in the DASD communication strategy
  4. Provide baseline research to evaluate progress and develop a framework for creating a strategic communication plan

In 2023, DASD underwent a follow-up survey under the direction of NSPRA (owner of SCoPE) to measure growth and areas of need with regard to communications.

SUMMARY OF FINDINGS

2023 FINDINGS
SCoPE: School Communication Performance Evaluation logo
SCoPE (owned by NSPRA) is the national survey program dedicated solely to school communication. Through a survey of DASD's stakeholder groups, they provided a final report.
 
  
2022 FINDINGS
SCoPE Logo
SCoPE (owned by NSPRA) is the national survey program dedicated solely to school communication. Through a survey of DASD's stakeholder groups, they provided a final scorecard.

 

CCIU: Chester County Intermediate Unit Logo

The CCIU completed a comprehensive communications audit that included focus groups, surveys and evaluations of communications materials. The CCIU audit summary provides the top-level insights from the audit. To review a complete copy of the audit, please contact the communications department.